Does your site look AI‑made?

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orbit-app.com
Orbit before scan: eyebrow pill, gradient headline, and three matching icon cards.
123
/ 100 · DLooks AI-made

Same content. A different impression.

Illustration
Before 81After 14

Before: reads as a default

After: reads as a brand

How the score works

A0–19Looks designed
B20–39A few defaults
C40–59Template-ish
D60–79Looks AI-made
E80–100Pure AI default

Each check has a weight, multiplied by confidence from 0 to 1. Credits subtract points for real design choices. A capped curve turns the total into 0–100. Strong signals need 3 or more groups to reach the upper bands. A confirmed builder fingerprint with other defaults can set a minimum of 40.

39 checks in 8 groups · definitions 2026.11-v1.3

On our calibration set, well-known brand sites averaged 8 and AI-builder defaults averaged 66 (tuning subset; 27 sites attempted, Oct 2026).

Calibration records

The checks, in the open.

Layout07Template hero 4Eyebrow pill 5Three icon cards 5Bento wall 4Stock section order 6Same rhythm everywhere 3Big-number stat banner 3

L1 / 4Your first screen follows the most common landing-page template, so visitors' eyes skip it.

L2 / 5That little badge above the headline is a stock AI move. It adds noise, not news.

L3 / 5Three identical boxes with icons is the default feature section. It makes your features feel interchangeable.

L4 / 4The 'bento box' grid has become an AI signature.

L5 / 6Your page runs the exact section sequence of a starter template, so it reads like a fill-in-the-blanks site.

L6 / 3Every section is the same height and width, so the page feels like a scroll of equal boxes.

L7 / 3The 'big numbers' strip is a template default, and unsourced numbers reduce trust.

Typography07Default font only 7Flat hierarchy 3Gradient headline text 6Single accented word 4ALL-CAPS eyebrows everywhere 3Crushed display tracking 3"Claude editorial" look 5

T1 / 7Your fonts are the ones AI picks when nobody chooses. Type is your voice, and right now it's the default voice.

T2 / 3Headings and text are too similar in size and weight, so nothing guides the eye.

T3 / 6Gradient-filled headline text is one of the loudest AI giveaways.

T4 / 4Highlighting one word in the headline is a template trick that now reads as automatic.

T5 / 3Little uppercase labels above every heading are filler that templates add by default.

T6 / 3The headline is a long sentence squeezed tight. It looks 'modern' but reads as generated.

T7 / 5Cream background with a fancy serif and random italics is the newest AI house style. It looked fresh in 2025; now it's a tell.

Color05VibeCode purple 7Gradient-heavy 5Glow blobs / aurora 4Near-black + one acid accent 3Cream + terracotta 5

C1 / 7Your main color is the exact purple that AI tools default to. Visitors subconsciously file you with every other AI-built site.

C2 / 5Gradients are doing the job your brand should do.

C3 / 4The glowing blurry blobs behind the content are decoration with no meaning, a common AI filler.

C4 / 3Dark page with one neon color is another default AI theme.

C5 / 5This cream-and-clay palette is so closely tied to one AI assistant that it reads as its signature.

Imagery05Stock icon set only 4Emoji as icons 4No real imagery 4Fake social proof faces 5Default leftovers 5

I1 / 4The only visuals are generic line icons that every AI site uses, so nothing is uniquely yours.

I2 / 4Emoji as icons make a business look like a hackathon demo.

I3 / 4There's nothing real to look at: no product, no people, no place. Visitors trust what they can see.

I4 / 5The testimonials look made up (letter bubbles or generated faces). This actively hurts trust.

I5 / 5Some default files from the builder are still there (like the browser-tab icon). It signals 'unfinished'.

Copy05Weightless headline 5Buzzword density 5AI sentence tics 4Vague proof 4Placeholder text 6

W1 / 5Your headline could belong to any company. It says nothing only you could say.

W2 / 5The text is full of buzzwords that AI loves and readers ignore.

W3 / 4Some sentences follow patterns that chatbots overuse, which makes the whole page sound generated.

W4 / 4Big claims without names behind them read as invented.

W5 / 6There's leftover placeholder text or dead buttons. Visitors notice, and it costs trust instantly.

Components04Untouched UI-kit theme 5One radius on everything 3Glassmorphism 4Builder fingerprint 8

K1 / 5You're using a popular component kit without changing its look. Hundreds of sites look exactly like this.

K2 / 3Every box has the exact same rounded corners, a sign the design wasn't tuned.

K3 / 4Frosted-glass panels are a trendy AI default and often hurt readability.

K4 / 8We detected [builder] on the page. That's fine, but its default badge and styling tell visitors right away.

Motion02Fade-up on everything 3Hover-lift on every card 2

M1 / 3Every section slides in the same way. It feels automatic and slows people down.

M2 / 2Every card jumps on hover even when it isn't clickable, a template reflex.

Brand04Logo-swap test 6No ownable element 5Subject mismatch 4Hero hides the subject 3

B1 / 6If we replaced your logo with a competitor's, nobody would notice. The design isn't doing brand work.

B2 / 5There's nothing memorable to hold on to after the visitor leaves.

B3 / 4The look doesn't match what you sell, so it feels generic instead of made for your customers.

B4 / 3The first screen doesn't show what you actually offer.

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Questions, answered.

Is this an AI detector?

No. It measures a visual fingerprint, not authorship. A person can use defaults; AI can produce distinctive work.

Will a high score hurt my SEO?

This score is not a search ranking factor. It does not predict search traffic or ChatGPT recommendations.

What do you store?

The submitted URL, public-page screenshots, scan evidence and a salted IP hash. Reports have public, unlisted links and are cached for seven days. See our privacy policy. Privacy

Why did my designed site get points?

A check identifies a pattern, not your intent. Read the evidence and keep a choice if it serves your brand. Distinctive choices also earn credits.

How is it different from Lighthouse?

Lighthouse measures technical performance and web practices. We inspect visual defaults, copy and brand signals. AI-readability is reported separately.

Do you support pt-BR / BRL?

Yes. The scan and report work in English and Brazilian Portuguese. Brazilian pricing is shown in reais.

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There is no announced launch date. Join the waitlist for availability; no payment is collected.

Can agencies white-label?

White-label reports are planned for Agency. They are not available yet.

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A0–19Looks designed
B20–39A few defaults
C40–59Template-ish
D60–79Looks AI-made
E80–100Pure AI default
Sitesmaxxing · Sitesmaxxing